Owen Jones

Founder

Welcome to you all!

Hi, I’m Owen — trail runner, accidental entrepreneur, early riser, and the slightly obsessive mind behind TrailKube.

Like many of us, I’ve stood in the hallway at 5am wondering where on earth I’d packed my waterproof trousers. Or my headtorch. Or my whistle. I’ve passed kit checks by the skin of my teeth. And yes — I’ve even been told I couldn’t start a race because I didn’t have the mandatory gear. Fortunately, a Race Director with spares saved my bacon that day.

That’s where TrailKube started. Not in a lab, but in the real world — built from actual race-day stress, sweaty experience, and a deep need to feel more sorted.

So I got to work. Built a prototype. Took it to my running group. Showed it to kit checkers. Demoed it to strangers on the trail and even to a few big brands. Here’s what I heard:

“I love it.”
“You’ve obviously really thought this through.”
“I can’t wait to see that on the market.”
“It’s like a Tardis!”
“This really solves a problem we all know but rarely talk about.”

Even those who weren’t into planning admitted it wasn’t for them — and that’s fine. Because TrailKube isn’t for everyone. It’s for the runners who want to show up calm, confident, and ready.

And this isn’t just about a case or a cube. It’s about creating a community of capable runners. That’s why I’ve also launched the TrailKube 2x1x24 Challenge — 2 miles every hour, on the hour, for 24 hours. Think of it as a more achievable take on the famous "Backyard Ultra." It’s ambitious, a bit absurd, and absolutely unforgettable. And it’s already getting an amazing response from early testers.

If you’ve ever felt anxious about kit checks, overpacked, underprepared, or just want to feel more #sorted — you’re in the right place.

Let’s build something better, together.

Owen
Founder, TrailKube

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